Privacy Policy

Last updated: 22 May 2025

At After Five Bridal + Formal, we are committed to protecting your privacy and personal information. This Privacy Policy outlines how we collect, use, and protect your information when you visit our store or website.

1. Who We Are

After Five Bridal + Formal is an Australian business based in Queensland. We sell bridal and formalwear both in-store and online through our Shopify website.

2. What Information We Collect

We only collect personal information that is voluntarily provided by you, including:

• Your name and email address (if you opt in to our email marketing)

• Booking details when you schedule an appointment

• Website usage data via cookies (Google Analytics, Meta Pixel)

3. How We Collect Information

We collect information through:

• Opt-in email marketing signups via our website

• Appointment bookings made through Tipo Appointment

• Cookies and tracking tools used on our website (e.g., Google Analytics and Meta Pixel)

4. How We Use Your Information

Your information is used for the following purposes:

• To send marketing emails if you have opted in

• To confirm or manage your in-store appointment

• To improve our website and marketing through analytics

5. Sharing Your Information

We do not sell your personal information. We may share it only with trusted third parties for the following purposes:

• Email marketing platforms (e.g., Shopify Email or others)

• Appointment booking system (Tipo Appointments)

• Website analytics (Google, Meta)

These third parties are obligated to keep your data secure and only use it for the intended purpose.

6. Cookies & Tracking

We use cookies to track website usage and marketing performance through tools like Google Analytics and Meta Pixel. These cookies help us understand user behaviour and improve our online experience.

You can manage cookie preferences through your browser settings.

7. Your Rights

Under Australian privacy law, you have the right to:

• Access or request a copy of your personal data

• Ask us to update or correct your information

• Withdraw consent from email marketing at any time by clicking “unsubscribe”

To exercise any of these rights, please contact us at: hello@after5.com.au

8. Security

We take reasonable steps to protect your data. Our website uses SSL encryption, and our third-party services maintain high security standards.

9. Privacy of Minors

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from minors.

10. Policy Updates

We may update this policy from time to time. Changes will be posted on this page with a new effective date